Mastery of the sales process is not about jamming products down your target market’s throats and earning the biggest revenue. It is more of playing the role of a counselor and problem-solver who brings genuine value to everyone.

Alicia Couri sits down with Ted Olson, author of Feel Good About Selling, to discuss how to create an efficient sales system that is more about helping others than merely selling. He presents his unique framework and methodology called PEP, which stands for Positioning, Exploring, and Presenting. Ted also explains how to build confidence and implement the right marketing approach as a master at sales. He discusses how this tactic can invite potential buyers to your business instead of pushing them away. 

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