Return on relationship Ted Rubin has been involved with digital media since 1997 when he joined a company founded by Seth Godin called Yoyodyne. Return on relationship is a term that Ted and I discuss. He didn’t know who Seth was until he joined. Back then most people didn’t know who Seth was, he had made a name for himself as a product manager for Atari. The past seven years have seen new media grow into a force and these days more than ever before we all have a voice. Then we begin to get return on relationship! It takes commitment and time to build your brand, overnight success often takes several years. Usually it takes time to build up your audience and getting return on relationship is not immediate usually. Ted worked with Yahoo in the early days after they acquired Yoyodyne and it really helped Ted to build his knowledge and connections and brand.