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Teeing Up Trust: Interview with Callaway's Bjoern Kreutzer
With an off-week on the LPGA, Marc has a conversation with the Director of Sports Marketing for Callaway, Bjoern Kreutzer. Bjoern pulls back the curtain on the competitive world of golf equipment, including player endorsement deals, building trust with up-and-coming players and the crazy travel schedule of LPGA player club fitters. Bjoern also shares more about Callaway's commitment to growing the women's game, and why it's such a key component of their corporate DNA.
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By Fringe CoverageWith an off-week on the LPGA, Marc has a conversation with the Director of Sports Marketing for Callaway, Bjoern Kreutzer. Bjoern pulls back the curtain on the competitive world of golf equipment, including player endorsement deals, building trust with up-and-coming players and the crazy travel schedule of LPGA player club fitters. Bjoern also shares more about Callaway's commitment to growing the women's game, and why it's such a key component of their corporate DNA.