So I'm talking to some entrepreneurs about marketing and they were asking me how to 'convince' more people. They told me "people just don't understand me" And I really wasn't surprised because people tell me this all the time. If you're thinking: "They don't understand me" It's probably the other way around my friend - In this episode, entrepreneur performance & lifestyle coach Joey Ragona  shares the reason you need to understand the customer's pain and desires more than having to convince them of anything.  This is Joey Ragona talking from personal experience and sharing ideas and experiences from working with hundreds of coaching clients.  Get free eCoaching & training at www.StrategicBusinessAcademy.com