In this episode of 4x4 Health, we talk with Brian Roberts, co-founder and CEO of PipelineRx. Brian explains that PipelineRx is a “service-enabled technology company” devoted to providing a comprehensive medication management technology platform supported by remote pharmacy services to help hospital pharmacies achieve 24/7 coverage and deliver more clinical initiatives.  Their vision is for every provider and every patient to have access to high-quality pharmacy services anytime, anywhere.  It's a great example of how telemedicine is virtualizing care delivery. Throughout the conversation Dr. Dave and Brian touch on a variety of topics including, how PipelineRx combines people and technology to best provide their solution, the potential of artificial intelligence to improve outcomes, and the importance of culture in an organization.  Whether you are interested in this cutting-edge field of tele-medicine, or the leadership style of a successful Health IT CEO, we hope you find this episode as engaging and informative as we did.