Creative4evr Podcast

Television Is Golden


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Links:
Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden
Pharrell Williams - Compilation of Songs with Four-Count Start
If Beale Street Could Talk Trailer

Update:

Still in NYC, in Brooklyn, sheltering in place. We are still healthy, still not going anywhere unless absolutely necessary. I’m not going insane, but I’m not, not going insane. I like the working from home part, I don’t like not being able to go run an errand or easily, relaxingly be outside. Even when I take a walk I have such anxiety about... Where is my mask? Is it on right? Don’t touch your face, don’t touch anything. Be mindful about others not wearing masks, or disregarding the 6-foot rule. It’s so hard for me to relax and then I’m like, “Oh, f*%k this, I’m going back inside.”  But we are safe, we are surviving and I am making as best use of my time inside as I can, so I stay sane, and feel like I’m not getting behind for my goals for 2020. Let’s be honest, we thought this was gonna be 3 or 4 months, but this is going to be the rest of the year. Definitely the rest of Spring, into Summer.  I am probably going to be working from home for the rest of 2020. And that’s a different situation.

The idea of working out of my home office for a few months was fine. I prefer to work from home. I am very productive at home, doing my stuff— writing, podcasting, gaming, streaming, all the things I do for work, that fulfill me outside of my day job. And fine, my day job can come hang out in this office for a few months… But absolutely the f*%k not for the rest of the year. I don’t want this room to become my day job. Once I realized that was happening—first I panicked, then I got depressed. Now I am in the action stages, I’ve figured out a way to work in here without the day job stuff taking over the space. It has its own corner now. But knowing that the rest of the year is going to be some version of this. This no routine/new routine. I really want to make sure that I still accomplish some of the things I wanted to accomplish in 2020.

Main Show:

We are gonna talk about TV today. As you know, the world is watching a lot of TV.

The Coronavirus crisis has led to a worldwide spike in viewership in March. TV consumption was up 60% in the US for March with a spike in middle-of-the-day viewing and a decrease in primetime watching. And I read that India’s non-primetime viewing had an 81% increase. And this just proves what I have been feeling about TV consumption for all of my adult life. WHHHHHHY we gotta wait til 7, 8, 9 pm to watch the shows we love?! I think I may have mentioned this before, but I am not at my best in the evening. The evening is a time for me to be tired and generally unfocused and disappointed with life. I mean it— I am not in sync with my mind, body and soul in the evening. All the superpowers I feel starting around 5am, are gone by 6 pm. I used to watch Game of Thrones first thing in the morning on Mondays instead of Sunday night at 9 PM! Because THAT is when I was ready to truly experience the excitement, drama and bloodlust of Game of Thrones!

Anyway, all of this TV consumption, especially the daytime TV watching has been made possible by streaming services which allow you to watch your favorite shows whenever you want. First-time installs of the Netflix app on devices surged in Italy and Spain in March and the NYT reports that 74% of American homes now subscribe to a streaming service. That number went up by about 2.5 million subscribers between January and March of 2020.

What are people watching!? Everything! And that makes sense. If you’re stuck at home forever, you’re more likely to take a chance on something you wouldn’t normally watch. You don’t have to prioritize your viewing as much, you’re open to being surprised or disappointed, right? If you’re like me, you’re open to feeling anything other than the crushing weight of anxiety, and the overwhelming desire to get into a Best Buy or an Apple Store. I have NEVER in my life gone this long without sauntering down the aisle of a gadget store and it’s freaking me out. Ugh.

My point is, a lot of folks are opening up their viewership circles and trying some new stuff because they have nothing but time. People are also doing a lot of rewatching or as a Hulu spokesperson calls it, “comfort watching.” Did you know that 11 million hours of "The Golden Girls" were watched on Hulu in April? 11 million hours of The Golden Girls! That makes me so HAPPY! You know what else people are apparently confort viewing on Hulu, ‘cuz it has really high watch numbers right now?  "Law And Order: SVU." ‘Cuz there’s nothing more comforting than watching Oliva Benson capture sex offenders, rapists and killers.

All of this has got me thinking about what I want to watch again on TV.  So I wanted to talk about how we as creatives can use Repeat Viewing to our advantage. We can, with strategy, with intention, work on our creative observation skills as well as come to a better understanding of our own creativity, what we are and are not responding to, and what others are responding to.

First, you already know I am a big advocate for reading the same book more than once. And I feel the same way about repeat consumption in other forms of media. Watching a TV series, or movie, or experiencing any type of content multiple times is a great way to discover things you didn’t notice the first or 2nd time. And often the material will connect with you in different ways depending on the place you are in your life during that time. Something you didn’t even realize was happening when you experienced it at 15, will be very clear when you experience it again at 22, and the same thing will happen again at 45, or 60 or 80.

We respond to creativity and work based on who we are in the moment, based on memories from the past. So these things are always changing and evolving, and when you experience something multiple times you get a sort of check-in with who you are. A flag in the sand about how you feel about certain ideas, material, people, music, anything! You are experiencing it again for technically the 15th time, but in that moment, for the first time.

Another great thing to do if you decide to repeat view something is to pay attention to how others are reacting to it. This is good because sometimes we get so tunnel-visioned about how we feel about something, or how we think the world should think about it, and we aren’t right all the time.  And when you watch something and you’re laughing but the people next to you are not, or you don’t understand it, but everyone else is really plugged in— that’s informative. That’s telling you about something you respond to that others don’t. It could be across race, across gender, it could be age related. These are interesting things to keep in mind as a creative-  Hmmm I didn’t laugh, but they did. I wonder why?  Watching something actively a 2nd or 3rd or 15th time, but with someone else (short of drilling them with questions and making the experience not fun) can you tell a lot. Otherwise  we often get in our heads creatives — What’s funny, what’s not funny, what’s gon...

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Creative4evr PodcastBy Jai//Em

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