For this week's conversation, Grace and Liel welcome a tv legal marketing innovator and award-winning attorney, Michael Morse.

Mike, as he is widely known by anyone in Michigan who doesn't live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for when "fires" emerge. Mike tells us what made his team prepared to respond to the pandemic within hours and how this new reality has opened up the doors to a new working model that has proven to be a win-win solution for both his team and clients alike.

The conversation explores Mike's journey in legal tv advertising and how he and his marketing partners have established a before and after to attorney-tv-commercials that has been extensively praised and most recently made him the recipient of two Golden Gavel Awards. 

Mike opens up about the challenges that come with having the most prominent personal injury brand name in his market and reveals the reasons why his law firm now invests a lot of time and resources on their attribution model.

Resources mentioned in this episode:

Website

• Mike Morse Law Firm
• Lerner Advertising

Social Media Channels

• YouTube 
• Instagram
• Facebook

Podcast

• Open Mike Podcast

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