How do you keep going when the people closest to you don’t understand your dream? 💭 

That’s something so many founders and creatives face. 

And it’s exactly what Sam Feller, co-founder of Popcorn Shed opened up about in our latest episode of the Tell Beyond Podcast with Heloise Finch. 

From starting a side hustle to running a premium popcorn brand sold across the UK, Sam shares what he’s learned about resilience, risk, and running a company your own way, even when others don’t see the vision yet. 🍿 

If you’ve ever had to believe in your dream before anyone else did — this one’s for you. 

From side hustles to a full-time food business, Sam Feller shares what he’s learned about resilience, risk, and running a business your own way. 

🎧 Catch the full episode on YouTube, Spotify, Apple, or Amazon, just search “Tell Beyond Podcast.” 

Listen & Connect: 

🎧 Full episode: https://www.sell-beyond.com/tell-beyond 

🌐 Popcorn Shed: https://www.linkedin.com/company/popcornshed/ and @popcornshed 

📸 Follow Sam Feller: https://www.linkedin.com/in/thatsamfeller/  

🎙️ More episodes of Tell Beyond: https://www.youtube.com/playlist?list=PLEZEJAVAHhXn1Abg8CdiXblO6odiR9LMx 

If you're new to the show, welcome. We're so glad you're here. Find us and follow us on 

LinkedIn: / https://www.linkedin.com/in/heloisefb/ 

Instagram: / heloisefinch_sellbeyond  

TikTok: / heloise.finch 

Facebook: / Sell Beyond 

Website: / https://www.sell-beyond.com/tell-beyond 

Credits 

Host: Dr Heloise Finch  

Our email address is [email protected] 

Listen on:  

Apple podcast - https://podcasts.apple.com/us/podcast/tell-beyond-with-heloise-finch/id1845135397 

Spotify - https://open.spotify.com/show/68N9bMDmR5dzH5l1QzW3wA 

Amazon Music - https://music.amazon.co.uk/podcasts/f302b1ef-c161-4868-a7d6-e8630be2b20d/tell-beyond-with-heloise-finch 

At 55, Christie Jennings co-founded Top Bird Coaching to help people communicate with real confidence — not just through words, but through what the body feels.

Now at 60, she’s only just getting started.

In this episode, Christie shares how her father — 1950s journalist Paul Jennings, once as famous as Jeremy Clarkson — taught her the value of rising, falling, and reinventing yourself.

A powerful conversation about courage, reinvention, and why confidence has no age limit.

🎧 Listen now to discover how “too late” can become just the beginning.

Listen & Connect:

🎧 Full episode: https://www.sell-beyond.com/tell-beyond

🌐 Top Bird Coaching: https://www.linkedin.com/company/topbird-coaching/ and @_top_bird_

📸 Follow Christie Jennings: https://www.linkedin.com/in/christiejennings/ @christiejenningsltd

🎙️ More episodes of Tell Beyond: https://www.youtube.com/playlist?list=PLEZEJAVAHhXn1Abg8CdiXblO6odiR9LMx

If you're new to the show, welcome. We're so glad you're here. Find us and follow us on

LinkedIn: / https://www.linkedin.com/in/heloisefb/

Instagram: / heloisefinch_sellbeyond

TikTok: / heloise.finch

Facebook: / Sell Beyond

Website: / https://www.sell-beyond.com/tell-beyond

Credits

Host: Dr Heloise Finch

Our email address is [email protected]

Listen on:

Apple podcast - https://podcasts.apple.com/us/podcast/tell-beyond-with-heloise-finch/id1845135397

Spotify - https://open.spotify.com/show/68N9bMDmR5dzH5l1QzW3wA

Amazon Music - https://music.amazon.co.uk/podcasts/f302b1ef-c161-4868-a7d6-e8630be2b20d/tell-beyond-with-heloise-finch

Jon Shave: The Musician Behind 21 Billion Streams

With over 21 billion streams to his name and millions of record sales, Jon Shave has been shaping the sound of modern pop music for two decades. From his early days at Xenomania—where he worked on tracks for Girls Aloud and Sugababes—to co-founding The Invisible Men and producing for some of the biggest artists in the world,  Jon is known for his diverse catalogue across pop, hip-hop, and electronic music 

He joins us on the Tell Beyond podcast to share the stories behind some of the biggest hits, and what it really takes to stay at the top of the music industry

Chapters

• 00:00:20 Opening & set-up
• 00:03:00 Early life in Maldon & East Bergholt (formative influences)
• 00:06:00 First instruments & the Casio gift
• 00:09:00 Discovering production and studio work
• 00:12:00 Joining Xenomania
• 00:15:27 Writing for Girls Aloud
• 00:18:30 Writing for Sugababes
• 00:21:00 Charli XCX & BRAT — what makes a modern pop record
• 00:22:55 TikTok, virality, and the long game
• 00:25:00 Deee-Lite and sampling as a creative tool
• 00:27:30 Advice for new songwriters & producers
• 00:29:30 Wrap-up & credits

Jon Shave links:

Instagram: /jonshave

Spotify: https://bit.ly/3Z2GvuY

If you're new to the show, welcome. We're so glad you're here. Find us and follow us on

LinkedIn: https://www.linkedin.com/in/heloisefb/

Instagram: heloisefinch_sellbeyond

TikTok: / heloise.finch

Facebook: / Sell Beyond

Website: / https://www.sell-beyond.com/tell-beyond

Credits

Host: Dr Heloise Finch

Our email address is [email protected]