A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm.

An article recently published in Seach Engine Journal and written by Julia McCoy shares fifteen tips for better copywriting on your blog. In this episode, we took it upon ourselves to explore how to implement these tips on your law firm’s website.

Whether you are writing the content of your own site or your own blog or assessing the work your agency or team is putting together, in this episode, you will hear about what makes your content stand out but, most importantly, keep your audience engaged until they become clients.

Resources mentioned in our episode:

• 15 Conversion Copy Tips Every SEO Writer Needs to Know

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