It’s the power of narrative that shapes every aspect of our lives. We rush to tell stories to our friends and family to validate our experiences. We buy products and brands because of the story they tell us. We vote, make friends, and even enemies, because of the stories that we believe.

Narrative has an emotional pull on us. Sometimes we take away joy, anger, laughter, or sadness. People don’t rush out in large numbers to see PowerPoints, policy discussions, or even most documentaries. But they will react to drama, comedy, or horror. They will like or dislike social media, based on the stories they have ingested.

It all sounds so simple, so logical, but it’s often lost in the cacophony of noise, data, and information that surrounds us.

Frank Rose writes about this in his new book The Sea We Swim In: How Stories Work in a Data-Driven World

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