Tell Your School's Story

Tell Your School's Story Episode 1: Website Analytics; Storytelling; and Blood, Sweat, and Tears


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In the first episode of Tell Your School's Story, Tim sits down with Aaron Teffeteller from the Webb School of Knoxville to discuss:

  • The emphasis on telling the story of a student's first day at Webb School to becoming an alumni during the website redesign process 

  • The importance and value of monitoring year-to-year website analytics through bounce rates and heatmapping

  • Building a strong online community through regular content uploads and a strong emphasis on alumni engagement

  • The sometimes difficult task of finding enjoyment amidst the blood, sweat, and tears common in woodworking.

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