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Our personal and brand stories are powerful tools to connect with others, and marketing in the last several years has exploded with story-based strategies for everyone from solopreneurs to huge corporations. Max Kringen, the founder of a Fargo-based story-driven creative studio, joins Elle to talk about the power of story not just for a marketing edge, but for its ability to foster community, build empathy, and share our vision for how we want the world to look.

Links to connect with Max and Tellwell Story Co., and to find Pride Stories Video and Podcast series, are in the full show notes at hoorfpodcast.com

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