What's the best way to engage with your online community to build your movement? How can you tell your brand story in an authentic way without green-washing or purpose-washing? Is it worth the risk for your company to take a stand on social issues? Tune in to this episode with Emily Hessney Lynch of Serve Me The Sky and I Heart ROC!

Emily is the owner and founder of Serve Me the Sky Digital, a social media consulting company. In her spare time, Emily is the Director of I Heart ROC, a local website that tells the stories of fascinating Rochesterians. She is also on the Board of Cameron Community Ministries. Emily holds a Bachelor's Degree and Master's Degree from the University of Rochester. She’s a voracious reader and the proud parent of two rescue dogs.