Jodi Innerfield is a marketing strategist and consultant helping enterprise companies and high-growth start-ups with product launches, storytelling, and go-to-market strategy. Previously, she spent eight years at Salesforce as a marketing leader spanning content and solutions marketing, GTM, product launches, messaging and positioning, and PLG. Jodi’s marketing and leadership perspectives reach audiences through her Marketing Musings Newsletter and through speaking engagements and interviews including CNN International, Harvard Business School, and the University of Michigan. When she’s not talking marketing, you can find her talking about Taylor Swift’s songwriting on her podcast, AP Taylor Swift, where she does deep reading and literary analysis of Taylor Swift’s lyrics.

During this episode, we discuss:

• Jodi’s expertise as a product marketing strategist and how she started her consultancy
• Where early-stage founders should start with their product marketing
• Why features alone are no longer a differentiator
• The importance of having solid positioning
• How messaging evolves over time
• Why your website is no longer the first place buyers go

And more. Tune into this episode as we dive into all things product marketing strategy!