In this episode, we’re taking you behind the scenes of our latest project.

We explain what an ident is (those quick sponsor clips before a TV show), why they’re harder to make than they look, and how we managed to tell a mini story in just five to ten seconds.

This was also our first time working closely together on set, and it came with tight deadlines, strict rules, and a few creative challenges.

If you're curious about the real work that goes into high-profile content like this, tune in! 

Here are the highlights

(05:07) Building the demographic

(10:16) James Patterson

(17:48) Working with tight deadlines

(21:14) What is a “Video Village”?

(27:00) Having a short timeframe

(30:00) Keeping it fun

The James Patterson Sponsorship Press Release:

https://lbbonline.com/news/Penguin-Random-House-Sky-James-Patterson-True-Crime

https://sponsorship.org/havas-play-launches-penguin-random-houses-first-tv-channel-sponsorship-for-james-patterson-on-sky-crime-investigation/

https://www.marketing-beat.co.uk/2025/07/03/penguin-james-patterson/

Link to view the idents:

https://www.youtube.com/playlist?list=PL77Ov6f56vL0GbSz5RW8K17Gb9yfNxBKS

Connect with us here:

Website: www.gunpowderhouse.co.uk 

Instagram: 

www.instagram.com/cinematicalchemypodcast

www.instagram.com/gunpowderhouse

www.instagram.com/srishq

www.instagram.com/amberlillianpayne

LinkedIn:

Gunpowder House LinkedIn

Srishti LinkedIn

Amber LinkedIn

This Podcast is proudly produced by Wavemakers Audio