How does agriculture stay connected in a fast-changing world? It starts with the people dedicated to telling its story.

In this episode, we sit down with Frank Giles, Editor-in-Chief at AgNet Media, to discuss his career in agricultural communications and the vital role trusted media plays in informing producers and connecting consumers to the industry. From row crops like cotton to specialty crops and citrus, Frank shares his perspective on the evolving landscape of agriculture and why effective communication has never been more important.

Whether you're passionate about farming, agricultural education, or the future of our food system, this conversation offers valuable insight into the voices helping shape the industry every day.