In episode 52, discover how Claire Thomas-Morgan weaves exploration and imagination into her high-end childrenswear line Vivi Design Studio and how her business has grown into its unique identity over the years.

Claire Thomas-Morgan started out in fashion in the early 2000s, earning her BFA in fashion design from Washington University in St. Louis and MFA in fashion merchandising from Academy of Art University in San Francisco. Thomas-Morgan has worked as a women’s wear designer and buyer, visual merchandiser for J.Crew, and currently has her own children’s wear line, Vivi Design Studio. 

Vivi was launched as an homage to Thomas-Morgan’s grandmother, Vivian, who taught her all about living life not only fashionably but fully. Thomas-Morgan aims to elevate children’s wear to a realm of thought-provoking, creatively classic, and everlasting design, while fostering discovery, acceptance, and expression of self. Her goals are to open children’s fashion to a more emotionally connected, intelligent, and artistic environment that allows healthy self exploration and expression.

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