In this episode we talk about the importance of telling great stories throughout your organization, to your customers, and uniting employee teams with a single message focus for your business.   

Businesses invest in marketing, sales teams, capital, buildings, spending little or no time with a focus on story telling.  What makes a business unique in the market.  What problem is solved, who is it solved for.   

Fine tuning an exciting message for a small group who will tell others.

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