The Narrative: Building Business Stories

Telling Multiple Stories: 4 Guiding Principles w/ A.J. West


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Now more than ever, storytelling has become central to companies efforts to be heard and recognized by their customers. The art of telling multiple, yet consistent, stories is equally as critical.

We recently had AJ West, Branding and Communications team member at CP&Y, Inc. share her insight on how they effectively utilize storytelling to connect with and earn the business of their clients.

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The Narrative: Building Business StoriesBy Nadjya Ghausi, VP Marketing | David Hooker, Head of Evangelism/Creative Ser

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