From video to print, and social media to event coverage, Holstein Association USA tells the Holstein Story in a many ways. The communications team works closely with the Grant Company to expand Holstein USA's media coverage, including the Holstein America video series. In this episode, hear from Eric Grant, founder of the Grant Company, as he shares insights from his 40-year career in agricultural media. Throughout the conversation, Eric reflects on the evolution of content consumption, shares memorable moments from time spent with Holstein breeders, gives advice for aspiring ag media professionals, and more!