Starting Up Podcast

Telling your Brand Story with Branding Expert, Lori Abichandani

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What goes into telling a brand story?

Lori Abichandani is this episode’s special guest. She is the Founder and Brand Builder in Chief at - a big idea - a home for thoughtful brand-building, based in Los Angeles. Analytically minded and creative at heart, Lori has a demonstrated history of working with media, tech, lifestyle, and direct-to-consumer brands, on compelling brand and content strategy and creative campaigns. She takes pride in building for longevity and telling stories that communicate values at scale.

Key Takeaways:

  • A brand is the heartbeat of the company. It's the blueprint of what the brand stands for, how it sees the world, and the future that it wants to create.
  • There are 3 elements of branding:
    • The Story: What are the core values; why should exist.
    • The Market: What's the cultural moment; when is the right time to emerge.
    • The Customer: What are their needs, what is your solution.

      • Find Lori at www.abigidea.com

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      Starting Up PodcastBy Tomide Awe
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