Danielle Krischik is the Chief Communication Officer at Knight Agency, an internal branding agency that helps companies connect to and tell their unique stories to help attract and retain talent. In this conversation, she explains how to surface your unique stories, connect them to your mission, and create an environment that speaks to people.

Mentioned on the Show:

• Connect with Daniell on LinkedIn: https://www.linkedin.com/in/daniellekrischik
• Learn more about the Knight Agency: https://knightagency.com/
• Stephen King's On Writing: https://a.co/d/4Bjtmea
• The Power of Moments (book): https://a.co/d/cMoB1i9

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• Connect with O’Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/
• Learn more about O’Brien: https://obrienmcmahon.com/
• O’Brien’s new book—How You Become You—is available now: https://a.co/d/22kZ0sV

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Timestamps

(2:49) - Welcoming Danielle.
(3:20) - What is Knight Agency?
(4:10) - What is purpose and performance work?
(4:55) - What’s the main difference between internal marketing/branding vs. external marketing/branding?
(6:32) - How and where are clients using this work?
(8:23) - Can you give us examples of where your communications are used internally that drive retention?
(11:34) - What does an engagement look like with a new client?
(16:10) - What makes a good second and third-level question during discovery?
(22:12) - How do you drive attention to personal stories so everybody in the business feels connected?
(26:23) - What makes a good story?
(30:52) - Do you agree that the more elements of storytelling like metaphor and analogy we use with people the more it creates an emotional connection?
(46:00) - How do you help clients match their behaviors with the narrative?
(49:52) - How do you help people find their authentic way to express their story in the larger narrative?
(54:00) - How do companies make this work last?
(59:01) - Where can people engage with you and your work?