The Entrepreneurial Musician with Andrew Hitz

TEM113: Yuri Cataldo of the Advance Your Art Podcast on how to market with no budget, moving on quickly from a big setback and how he got a product into the gift bag at the Oscars

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TEM113: Yuri Cataldo of the Advance Your Art Podcast on how to market with no budget, moving on quickly from a big setback and how he got a product into the gift bag at the Oscars

Yuri Cataldo, host of the Advance Your Art Podcast, shares the story of his wild career path including stops on Broadway, a tech startup and academia.

What You'll Learn:

  • Why the piano, which he no longer plays that much, is the first thing he heads for when creatively stuck
  • How Yuri’s early path included mechanical engineering, journalism and theater and how he kept having the courage to change directions until he found something that worked for him
  • How he was working as a designer on four Broadway shows plus an opera in Los Angeles at the same time when both the 2008 recession and divorce struck at the same time
  • How he came up with his next big idea literally on the drive back home to move back in with his parents which was immediately on the heels of his life turning upside down
  • How it took him two years from between coming up with his big idea and launching it and how he had many crappy jobs in the meantime to pay the bills, all the while working on his idea
  • How one of those crapy jobs led him to learn a lot about sales, which has helped him in every endeavor since then (and how he talked his way into that job with absolutely no experience at all)
  • Why he started selling bottled water that didn’t even exist yet (and why that is common for entrepreneurs and how we can all learn from it)
  • How learning to get press and marketing with no money was born out of necessity
  • Why reporters don’t care about you or your product but really care about the story behind it (and how to use that in your pitch to get coverage)
  • How he raised 2x his goal during an Indiegogo campaign and the important benchmarks to shoot for
  • The origins of Yuri's Advance Your Art podcast and why it has turned into a passion project

Links:

  • Advance Your Art Podcast
  • The Four-Hour Work Week by Tim Ferriss
  • Trust Me, I'm Lying by Ryan Holiday
  • Help a Reporter Out
  • Episode 75 of The Creative Life Podcast featuring Yuri
  • I Love Marketing Podcast
  • Genius Network
  • Pre-Suasion by Robert Cialdini
  • Josh Waitzkin on The Tim Ferriss Show
  • The Art of Learning by Josh Waitzkin

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

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The Entrepreneurial Musician with Andrew HitzBy Andrew Hitz
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