January 25, 2018

TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

1 hour 8 minutes

Cathy Heller is a hugely successful singer-songwriter, the owner of Catch the Moon Music and the mother of three children under the age of six (!) living in LA.

What You'll Learn:

How getting two different major record deals in LA still didn't lead to any commercial success for Cathy
How cycling through "real" jobs for two years helped her realize that she had to be true to herself and make music for a living
The very thorough research method she used to get her songs successfully placed on television and film
The various things she offers today including her own agency, an online course and a podcast "Don't Keep Your Day Job" which is all about reverse-engineering your dream job (which led to a book deal with a major publisher)
Why intentionally writing for commercial success is not selling out
How the key to commercial success in business is making something that someone else wants
Why self-perception is such a powerful thing and can easily derail even the most successful person
How ever though a stadium full of people listen to each episode of her podcast, she really is only talking to one person at a time
A songwriting exercise she does to help get ideas out (which is applicable to anyone doing anything)
The importance of sticking with something until you can close "the gap"

Links:

sixfiguresongwriting.com
The Access Program
Catch the Moon Music
Ira Glass - The Gap
Tunefind
Zync Music
TEM on Instagram

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

...more

View all episodes

By Andrew Hitz

4.9

167167 ratings

January 25, 2018

TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

1 hour 8 minutes

TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

Cathy Heller is a hugely successful singer-songwriter, the owner of Catch the Moon Music and the mother of three children under the age of six (!) living in LA.

What You'll Learn:

How getting two different major record deals in LA still didn't lead to any commercial success for Cathy
How cycling through "real" jobs for two years helped her realize that she had to be true to herself and make music for a living
The very thorough research method she used to get her songs successfully placed on television and film
The various things she offers today including her own agency, an online course and a podcast "Don't Keep Your Day Job" which is all about reverse-engineering your dream job (which led to a book deal with a major publisher)
Why intentionally writing for commercial success is not selling out
How the key to commercial success in business is making something that someone else wants
Why self-perception is such a powerful thing and can easily derail even the most successful person
How ever though a stadium full of people listen to each episode of her podcast, she really is only talking to one person at a time
A songwriting exercise she does to help get ideas out (which is applicable to anyone doing anything)
The importance of sticking with something until you can close "the gap"

Links:

sixfiguresongwriting.com
The Access Program
Catch the Moon Music
Ira Glass - The Gap
Tunefind
Zync Music
TEM on Instagram

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

...more

Share TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

Sign up to save your podcasts

TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap

TEM126: Cathy Heller on getting a major record deal yet still failing, being analytical about your approach to the music business and persevering until you close the gap