TEM181: Owning your own network and turning an idea into a product- A conversation with Truelinked CEO Sune Hjerrild

Sune Hjerrild is a former professional tenor and the CEO of Truelinked.

On Today's Episode of The Entrepreneurial Musician:

• The story behind Sune losing all of his opera contacts in France that led him to realize how vital it is for musicians to own their own network
• The importance of not having all of your career eggs in one basket
• The original idea behind TrueLinked and how it has pivoted over time
• The decision to purchase OperaBase and why that brought so much value to the platform
• The importance of reaching customers where they are already hanging out
• The conversation Sune had with an entrepreneur on a short flight that inspired him to get to work on his idea which eventually became Truelinked
• The "Four Big A's" that Truelinked serves: Arts organizations, artists, agencies and audience
• Why good agents are still the heart of connectivity in the opera world
• The "zero error culture" many musicians are raised in and why we have to battle that if we want to be successful entrepreneurs

Links:

• Truelinked
• Operabase

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

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And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes