TemuBalancing On The Brink Of Bankruptcy

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Have you heard of Temu? They’ve only been around for 18 months at this point but they’ve risen to be one of the most popular apps and websites in the world. They primarily accomplished this by handing out tech and all sorts of other products for extremely low prices. How is this possible you ask? Well, they simply decided that it was ok to take a massive loss on each and every order to build up market share and make a name for themselves. They’re also backed by the massive Chinese giant that is Pinduoduo. Pinduoduo is also a relatively young company but they’ve exploded within the ecommerce market in China by gamifying the shopping experience. This video explains the story of Temu and how they were able to become one of the most popular ecommerce websites in the world within a matter of just 18 months.

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Timestamps:
0:00The Explosion Of Temu
2:22Humble Beginnings
5:27Making A Name
8:31Market Domination

Resources:
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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.

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