Visuals are vital to your business. And in this day and age, everyone needs to have an online presence. I recommend that this is a website. When you start talking to a new person about your product, they will probably ask for your website. Even before asking for a business card. But if they ask for a business card, you’d better have a website listed on it. And when I say website, I’m talking about a personalized website. I’m not talking about the company website. So if you sell thirty one bags, you need a website for YOU. Not just the main site with you listed as the host seller. DOes that make sense? Because why would your potential audience want to buy something from you versus their aunt who also sells it. You want a website that connects that person to you. Where you can show who you are as a person and why this product can change their life.

And one single image isn’t going to do that. You want your image over and over again. In marketing, we are told that you need to be introduced to a concept or a product or an offering at least 7 times before someone is willing to make a purchase or before that trust is created between you and your client. So why are you making it more difficult for your audience by not showing your face? By not being the first person that pops up in their heads when they need a service?

I was working with a woman the other day and she said that she was having the hardest time selling her service. She works in the wellness and energy healing field. But she was so confused that people weren’t booking her. She said, “well everyone was saying that I needed a website, so I got a website.” So now she has a website and was looking to get a headshot. She just needed one picture of her on the site. “Then,” she said, “her clients would start to book her because they knew who she was.

WRONG!

She was on the right track, but there’s no single headshot that is going to make it so that strangers on the street are going to book you. Sorry. That’s the hard and fast truth. You need more images. And the more of them that have YOU in it, the better.

So I asked her, “How are you showing what it is you do to your potential clients?” And she said that she hired an expensive copywriter to write up this complicated process to try and explain how exactly everything worked, and as she was telling me, my eyes started to glaze over and confusion set in. If she couldn’t convince ME, who was talking directly to her, how was a website, no matter how amazing the copy is going to do that for a half interested party?

“What you do is complicated,” I told her. “And confused clients, don’t buy. You need to show them exactly what you do and how you do it.” Your client needs to feel like they picture themselves in that image, working with you. That will be worth more than a million words by the best of copywriters. 

Here are the 10 images you need for your website

1.Classic head and shoulders headshot of you smiling and looking at the camera

2. Overall image of your workspace

3. Full-body image of you in your work environment

4. Images of you doing your service

5. Flat lay images of items that you work with

6. Details of your workflow

7. Variety of images of you looking at the camera

8. Variety of images of you looking away from the camera 

9. Waist-up image with white space on either side of you (See episode 32 and episode 41)

10. Professional

*Bonus* 11. Behind the scenes

Grab your free download at: www.britbennion.com/episode43

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