"Ever wonder what truly drives groundbreaking innovation? Hi, I’m Marissa G. Peterson, and today we’re diving into Ten Types of Innovation by Larry Keeley. Join me as we explore a powerful framework to help you create breakthroughs that redefine success."

Synopsis:

"Ten Types of Innovation" provides a comprehensive framework for understanding innovation and creating breakthroughs. The authors present a model that categorizes innovation into ten distinct types, beyond just product innovation. This approach helps businesses think creatively and systematically about new opportunities.

Each type offers a different lens for viewing innovation potential, including configuration, offering, and experience innovations. The book emphasizes that successful innovation often combines multiple types to create a robust and competitive advantage.