Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.

I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.