Do you ever wonder how you can measure the return on investment of the sponsorships that your small business chooses to invest in?

Sponsoring a charity or a sporting club or an event, can be a great branding exercise for your small business if it is aligned correctly and cleverly executed. 

In regional areas, it’s often the small businesses that will be the most prolific with their support of local initiatives. And this sponsorship is so greatly appreciated. 

So, to ensure that sponsorship creates a win win for both your business and for the organisations that need sponsoring, it makes sense to measure whether your sponsorship dollars are both helping the cause that you are supporting as well as helping your business by positioning you as a community centric brand.

Listen to this episode to learn ten ways that you can easily measure whether your sponsorship is truly making an impact.

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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