On the journey to capture new customers, and captured by the stellar execution of this local apparel company, I was eager to represent www.Felding.Co in their quest for a new lease.  Along the way I also made a new friend, and our interview documents the journey from start-up, to creating a unique customer experience.   What drives someone to start a retail store when retail is changing so fast?  What drives the need for space?   Listen in, and gain perspective about how this Tenant is going the extra mile to make their customers feel welcome.