In this episode of the B2B Content Experience podcast, the Tendo team shook things up a little bit. 

CEO Karla Spormann, EVP and Partner Lindy Roux, VP Account Services Zach Edling, and VP User Experience Simon Mathews sat down with podcast host and Tendo Content Strategist Ariana Vazquez to engage in a panel-type discussion about key trends shaping 2025 B2B marketing.

The Tendos focused on three major trends: generative AI, personalization, and brand, delving into insights and learnings from recent studies, tips for how marketers can lead in these areas, and their own hands-on experience of how these trends are impacting work with clients.

Join us for an engaging discussion on the integration of AI into marketing services, the challenges of achieving personalization at scale, and the essential role of brand storytelling across industries—explored through the lens of future marketing strategies.

00:36 Introduction to 2025 B2B Marketing Trends

01:14 Generative AI in B2B Marketing

10:01 Personalization Strategies

17:23 The Importance of Brand

25:58 Conclusion and Future Outlook

Resources

AI:
Content Marketing Institute

Personalization:
REQ
Forrester

Brand:
ProperExpression

Credits

Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

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Stock music for this podcast is provided by juqboxmusic, from Pond5