Tenth Ward Distilling in Frederick, Md, is known for creating Maryland's first absinthe. Owner and "boss lady," Monica Pearce talks about how she grows and engages her brand ambassadors through limited edition spirit releases and a Bottle Club that mimics a wine club. She’ll also reveal how she makes visiting Tenth Ward’s tasting room an experience, by reinforcing the Tenth Ward brand in her new space in downtown Frederick and training her employees to be good storytellers and brand experts.

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