Robbie Page takes us on his journey from playing professional volleyball to founding Tenzo Tea, a matcha green tea company, specializing in organic and ceremonial matcha from Japan. Page takes us back to the beginning, explaining how he and co-founder Steve O’Dell came up with the idea for a matcha green tea company (3:25), which all started when they were playing collegiate volleyball together at the University of California, Los Angeles--an experience that assisted them in entrepreneurialism (10:26). Page then dives into everything there is to know about matcha green tea (13:02), including its lack of popularity when they first started the company in 2016 (14:35). He recalls bootstrapping their way through the first year of starting the company (20:38) and how they ultimately got the product into coffee shops in southern California (27:02). He talks about Tenzo’s go-to-market strategies, including e-commerce (32:07), and its current mix of revenue between direct-to-consumer and wholesale distribution (40:37). Page concludes with his vision for the future and whether he sees Tenzo taking a step outside of matcha (44:30). Stay tuned for all of that and more!

For More, Follow Us Here:

Tenzo TeaWebsite: https://www.morningbrew.com/ (https://www.morningbrew.com/)

Robbie PageLinkedIn: https://www.linkedin.com/in/robbie-page-35a519110/ (https://www.linkedin.com/in/robbie-page-35a519110/)

Fritz NelsonLinkedIn: https://www.linkedin.com/in/fritznelson/ (https://www.linkedin.com/in/fritznelson/) Twitter:  https://twitter.com/fnelson (https://twitter.com/fnelson)

(https://twitter.com/fnelson)Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/ (https://www.linkedin.com/company/grow-wire/) Twitter: https://twitter.com/GrowWire (https://twitter.com/GrowWire) Instagram: https://www.instagram.com/growwire/ (https://www.instagram.com/growwire/) Facebook: https://www.facebook.com/GrowWire/ (https://www.facebook.com/GrowWire/)