What happens when tequila meets soccer? 🍹⚽ Discover how Deltera Tequila founder Ilia Loner turned his passion for spirits into a game-changing brand aligned with soccer culture. From importing Russian vodka to building a premium tequila tied to the world's favorite sport, Ilia shares his entrepreneurial journey, the story behind the name Deltera, and the challenges of competing in the spirits industry. Learn how strategic partnerships, like the collaboration with Orange County Soccer Club, are helping to bring this smooth, additive-free tequila to fans everywhere. Whether you're a tequila enthusiast or a soccer lover, this episode is packed with inspiration, great conversation, and even a few cocktail tips. Cheers to the perfect team—tequila and soccer! 🥂⚽

#usmnt #tequilamatchmaker #mls #soccerinthestreets #ussoccer

CHAPTERS:

00:00 - How did you come up with the name Delantero

02:25 - What were you doing before Delantero

04:38 - How do you get into the tequila business

05:42 - Building connections to establish a brand

06:55 - Marketing strategies for Delantero

09:19 - History and timeline of Delantero

10:32 - Challenges in retail distribution for Delantero

11:58 - Partnership with Orange County Soccer Club

13:03 - Where to find Delantero products

17:30 - Unique features of Deltoro tequila

23:13 - Future plans for Deltoro brand

28:33 - Strategies to encourage purchases of Dono

33:10 - Raising awareness for Dono brand

39:55 - Startup costs for launching a brand like Dono

43:20 - Your entrepreneurial journey

49:20 - Comparing vodka and tequila

53:00 - Where to find and follow our brands

54:55 - Connect with AB The Bartender

55:21 - Outro

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