This episode features the interesting Terrence Schroeder. Terrence is the Senior Digital Marketing Strategist at ProfileTree. Terrence shares his in-depth knowledge and some of the key insights into paid marketing. We start by talking about Meta Ads Manager and the key to an account is understanding your audience. Before anything can be done Terrence highlights it's critical to have the correct tracking in place and that all decisions are made from there. In terms of audience size, Terrence aims for an audience of just below 1 million as the top 10% will be the focus of the ads. He also highlights caution in having the frequency too high. However, does acknowledge this is all a general rule of thumb and could be different depending on the business.  He touches on TikTok adverting and would advise everyone to keep up to date with Google's announcements in particular. A really interesting episode for anyone in digital marketing.