Terri is the Co-Founder and Head of Creators at enara, the dedicated shopping partner, coach and business guru for video content creators and influencers. Terri is also a mindset and business coach for creators. Previously, Terri spent several years at Google and YouTube, where she was most recently Head of Creator & Music Strategy & Operations at YouTube.

Time Stamps:

0:00 - Terri's career journey

3:46 - The Evolution of the Creator Economy

9:07 - Brand-Creator Relationships

11:20 - Enara, The Creator-Commerce platform

16:45 - Targeting Creators and Product Categories

20:56 - Creator Strategy and Platform Dependency

31:04 - The Future of Creator-Led Brands