What is it that turns a merely bad tone of voice into a truly obnoxious one? That's what Chis and Alan set out to explore in this Little Agony – an episode that's just ever-so-slightly leaner and hungrier than usual.

Somehow, we also manage to talk about death, unicorns and tweeds. All in the name of brand, you understand – and the solemn task of letting you know about our just-published Terrible Tone of Voice Playbook. Available from all good browsers, etc.

Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.

Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]