This episode features the excellent Terry Reilly. Terry is the Head of Digital Marketing for Financial Services at Tata Consultancy Services. Terry starts by highlighting his early career and how he's built a team of 50+ members of staff. His biggest skill set is asking the right questions and communicating across several countries/time zones. We talk about data and how to ask the right questions in building the right process. He talks about coming up with design lead strategies. One of his coolest achievements was marketing on times square. And marketing to high-value people in Indonesia in a car washing campaign is believed to have had a 98% success rate. We talk about the evolving importance of AI in digital and Terry highlights what is required to get your foot in the door of large companies in this space. This episode is perfect for anyone wanting to understand the management of large digital marketing campaigns and taking a data-driven approach to excelling in them.