In this episode, #1 Bestselling Author and Highly Acclaimed business Entrepreneur Expert, Mel Abraham talks about the concept of leveraging and scaling a Thoughtpreneur business which is about sharing knowledge and ideas in the marketplace to have an impact and make money while doing it.The Practice SpectrumIt determines the level of involvement/process and access to intellectual property that you have. Your expert business might fall in one or more of these categories:1 to 1: You share your packaged thoughts on a singular basis as a coach or a trainer.1 to Many: You have a bit more process when you deliver 1 to many in the form of live events or webinars.1 to Few: You deliver in small groups and they have more access to the knowledge.Many to Many: Train people to do what you do; certify and license them to deliver your expertise.Scaling Leveraging a PracticeModelsTime: A traditional model where we sell our limited hours for financial returns.Product: To get over time limitations, you take what you know and create a product out of it to package and sell.Hybrid: When you give a bit of your time as well as products, the model becomes hybrid.License: After systematizing your knowledge, teach it to someone and give them the license to use the package.ScaleScaling grows your revenue but it also increases the expenses. Here are the things that you can scale:Marketing: Putting in automated funnels of connection with the market will allow you to scale your marketing process.System: You can create a systematized framework which someone else can use and they can do the work that you are doing.Duplication: Create guides and online programs that duplicates the experience without the need to deliver them repeatedly.Licensing: Create a certification so that you can license your intellectual.LeverageLeveraging will help you to deliver better, faster and in more ways. The things that you can leverage are:Time: Instead of doing 1 on 1 switch to 1 to few or many.Products: Create jump start products that gets people in the process.Groups: This is when you deliver in groups that can be of different sizes.Licensing: After having a well-developed portfolio of intellectual property, license it.__________________________ABOUT MEL ABRAHAMMel
is the founder of Business Breakthrough Academy and Thoughtpreneur
Academy where he helps entrepreneurs bring their businesses to the world
and build the lifestyle that they want. Mel is one the most sought
after entrepreneurial mentor and strategic thinkers of our time. Unlike
many other so called “business coaches”, Mel has lived everything he
teaches and continues to do so. Mel has built, bought and sold numerous
multimillion-dollar businesses for himself as well as his clients. As
the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path
to More Profit, Fans Freedom Entrepreneur, Mel’s strategies have
helped build thousands of businesses and have generated hundreds of
millions of dollars for his clients, ranging from large corporations to
startups and small family-owned businesses.Mel
is a true believer in the entrepreneurial way of life and says that
this “new frontier” is the paradigm that will shift society from simply
existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTIONThe
Entrepreneur's Solution is a weekly entrepreneur, business, wealth and
lifestyle show where entrepreneur, speaker and author Mel Abraham
reveals all of his business and entrepreneur building strategies. Mel is
one of our time's most sought after mentors and speakers that not only
teaches but also lives what he teaches. Discover how to design, create
and build your business so it gives you the life and lifestyle you want.Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcastThe Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog____________________SUBSCRI