In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about defining your business persona and creating a business identity. It is how your customers, employees, team and the people around you identify with your company and brand. We need to be really particular about creating an identity for our business.

If we do not get it right, we have no direction as an organization which leads to hiring people that don’t fit our identity needs. Ultimately you are not going to be able to build loyalty in your business. But if you do it right, you are going to create a group of people that are on a mission, they are going to be totally dedicated for your cause and outcome. All these result in the creation of a valued brand. So, what you need to know is that your culture is your aquarium and you need to keep it cleansed. Your tactics are driven by values that you set in the organization and the results are the byproduct of the identity that you create.Business Personal CycleValues: The very first things that you want to define are the values of your organization. It is how you make decisions. If you are consistent with the values, it will lead to a specific culture.Culture: When culture is done right, your team and employees will be there to follow your cause and not just to get their pay checks. You need to have a culture that serves something far greater.Dialogue: This is the talk and it could be conversations about anything. Interactions between employees, team members, management and the team are all dialogues which build what we call a movement.Tactics: The dialogue and movement determine the tactics that we are going to take. They are the specific actions that you put in place so that they result in certain desirable outcomes.Systems/Processes: When we systematize the thinking, culture, dialogue and tactics, we have something known as a process. These systems or processes drive the results of your organization or business.Results: They are what we want; our ultimate goal. When you get the results that you desire, don’t stop there as the cycle continues and you have to go back to your values. These are the keys to building your business persona.____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

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