In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create valuable content. We discuss on what it takes to create content that is perceived as valuable so that you are much more in demand as an influencer.

If we don’t get it right, people are going to perceive your content as trivial, it will feel complex and what happens is that your content gets forgotten. But if you get it right, people will realize that it is useful, simple and ultimately it becomes unforgettable.

The three principles that you need to consider when doing this:

Distinction comes at the end

It comes from their world

Actionable leads to impact

The Thinking Hierarchy

Essential: At the base level, it has to be essential in their lives. It needs to hit home. Otherwise they are going to perceive your content as junk. So, at the base level, you need to make it informational to make it atleast 1X important.

Expansive: The next stage where your content should deepen the thinking on your topic and area of expertise. If that’s not the case, it becomes trivial. We are trying to extend the body of knowledge so that it becomes useful and 2X important.

Actionable: Your content should be able to get results. People should be able to use it in their lives. Otherwise, it is not valuable and what we want is to create something that is invaluable so that it is 3X important.

Refined: Is the content easily effective? We are trying to move from something that is perceived as complex to something that is simple enough for people to do it. In this way we can move it from 3X to 6X.

Distinct: The final stage which is about making your information distinct. We shouldn’t start with it but finally, we want it to stand out. The result that we are looking for is to make it unforgettable instead of being forgotten. The results move to 10X.

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ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

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THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

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