Casting is so crucial for anything you want to create as everything else is what you're adding on to it. They speak about how despite the best location, equipment or crew, if the actor cant perform on camera, you're not going to get the product you wantThe script and the performer are the two things that hold any piece of content together.

On this episode of Advertising is Dead, host Varun Duggirala is joined by renowned Casting Director, Tess Joseph, as they speak about how the script and the performer are the two things that hold any piece of content together.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Tess Joseph on Twitter @tesselmania and on Instagram @tessjoseph19

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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