Grocery Guru 24: Tesco Romping Ahead of Aldi in Kantar's Market Share Results 12 Week March 21

Join Andrew Grant and Darren A. Smith in the twenty-fourth episode of the Grocery Guru discussing how Tesco is romping ahead of Aldi in Kantar's market share results.

You Can Read the Full Tesco and Aldi Market Share Episode Transcript Below:

Darren A. Smith:

Welcome to this week's weekly grocery guru with Andrew Grant. Andrew, how are you?

Andrew Grant:

Good morning, Darren. Yes, very good.

Darren A. Smith:

Good, good. Well, episode 24, Andrew. And I hope we're not running out of things to say to our viewers. I sense we're not. What's in our postbag this week?

Andrew Grant:

Well, not necessarily postbag but news of a sort, I suppose. But maybe it's lockdown and I should get out more, but the world is turned on its head, as we all know. But I never thought I would see the day again when Tesco would grow its market share and Aldi would lose market share.

Darren A. Smith:

Well, that sounds strange. Yeah, go on. Tell me more.

Andrew Grant:

Yeah, because I mean, the history of the last, what? 10 years has been Aldi just going like that and Tesco slowly losing share every single month. And latest Kantar data has just come out. It's very exciting for people like you and me, but I'm not sure a lot of people stay up late at night to wait for it. But it's staggering. We talked last week or the week before I think, about this lockdown effect and how the malts have been the big winners.

Tesco are ahead of Aldi in Kantar's market share

Darren A. Smith:

Yes we did.

Andrew Grant:

But obviously, but would you really want to be a buyer this year facing last year's peaks?

Darren A. Smith:

Oh, I mean, it will be terrible for every buyer out there, every supplier, year on year, will just be... Hard. Yeah.

Andrew Grant:

No. Yes and no. Not so bad if you're a Tesco, Sainsbury's, Morrison's. Pretty bad if you're an Aldi or a Lidl.

Darren A. Smith:

Okay.

Andrew Grant:

What Kantar have very helpfully done is done a two year change figure, two year growth figure. So, they've done a year on year figure for March and a two year figure for March, so you can really see the effects of lockdown last year.

Darren A. Smith:

Okay. So you're looking at some Kantar data. What's this? 12 weeks to end of March?

Andrew Grant:

22nd of March. [crosstalk 00:02:03]

Darren A. Smith:

22nd of March.

Andrew Grant:

Yeah.

Darren A. Smith:

Okay. Okay. And you're picking up on some observations in that data? What you're seeing?

Andrew Grant:

Well, yeah. What is staggering is Tesco have actually grown market share. 26.8 to 27.1. So up 0.3. Aldi have lost 0.3, magically.

Darren A. Smith:

Okay.

Andrew Grant:

You've got Tesco growing ahead of the average. So they're growing at 8.5 versus multiples at 7.4. Morrison's at 8.7. Aldi 1.5.

Darren A. Smith:

Ouch.

Andrew Grant:

Yeah.

Darren A. Smith:

Oh. So, just give us... The average growth for a multiple, did you say it was 8.5?

Andrew Grant:

7.4. Tesco had 8.5.

Darren A. Smith:

7.4. And Aldi's growing at six points less than that.

Andrew Grant:

Yeah. I mean, almost not growing.

Darren A. Smith:

Wow.

Andrew Grant:

Which to me, shows what happens when you haven't got an online home delivery presence.

Darren A. Smith:

Yes, yes. Very helpful.

Andrew Grant:

And what nails that even harder home, you look at Ocado. Do you have a guess what Ocado's growth is year on year?

Darren A. Smith:

Well, so they're obviously very good at home delivery. That's their model. No, go on. Tell us.

Andrew Grant:

34%.

Darren A. Smith:

Wow.

Andrew Grant:

So, what? Yeah. Four times Tesco.

Darren A. Smith:

Wow. Now we talked in our previous episode, I think it's a couple of weeks ago, about the Morrison's preliminary results. And their sales were up well.

Andrew Grant:

Yeah.

Darren A. Smith:

But their profit had died because they were trying to manage COVID, the buying of PPE,