Tesco, a major supermarket chain, is using AI to offer hyper-personalized video messaging to customers. They have partnered with Olympic gold medalist Jessica Ennis-Hill to be the spokesperson for this initiative. Customers can type in a message or name and the AI version of Jessica will deliver the personalized message. The platform has a filter system to ensure reputable charities are involved. The use of AI in celebrity endorsements and user-generated content is a growing trend that more brands may adopt.