Jane Serra, VP of Marketing at Wrk, and her team are embracing the mantra, 'test everything.' While Jane is spending her pennies in multiple channels, she is staying focused on two go-to-market areas.

• About this Pioneer > 0:34
• Biggest Challenges > 2:07
• Looking Forward > 4:04
• 100 Pennies Game > 5:59
• Final Thoughts > 9:21

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About this Pioneer

Jane Serra is a marketing executive with over 17 years of experience leading B2B marketing teams across demand generation, brand, product, and partner marketing. She is passionate about building high performing, collaborative marketing teams from the ground up. Jane created and hosts the popular podcast Women in B2B Marketing, with the goal of getting more women on mics and stages. She's also a toddler mom and hopes to one day speak more than 1.5 languages.