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Teste A/B (e porquê isso importa)
Como verificar o impacto de uma mudança? Teste em produção? Conhece o teste A/B? Sabe quais são os objetivos de um teste A/B?
Participantes:
Keyle Barbosa de Menezes
https://www.linkedin.com/in/keylebarbosa/
Pedro Ivo Oliveira da Cruz
eu só trabalho aqui
Marco Porcho
https://medium.com/@porcho
https://www.linkedin.com/in/marco-porcho
Marcio Frayze David
https://twitter.com/marciofrayze
https://segunda.tech
https://masto.donte.com.br/web/accounts/138458
https://linkedin.com/in/marcio-frayze
https://dev.to/marciofrayze
Julianno Martins Silva
https://twitter.com/juliannoms
https://linkedin.com/in/juliannoms
Links:
Webinar: A/B Testing 101 by Booking.com Product Manager, Saurav Roy - https://www.youtube.com/watch?v=di2e1QpKYUY
Estudo de caso de testes A/B aplicados no app Secret Escapes - https://www.optimizely.com/customers/secret-escapes/
How to Run A/B Tests Successfully by Vice Media Product Manager - https://www.youtube.com/watch?v=NsiDwGntnpA&t
Curso de Teste ab da Udacity: https://www.udacity.com/course/ab-testing--ud257
Testes ab x Testes Multivariados: https://www.nngroup.com/videos/a-b-testing-vs-multivariate/
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By Marcio Frayze David e Julianno Martins SilvaComo verificar o impacto de uma mudança? Teste em produção? Conhece o teste A/B? Sabe quais são os objetivos de um teste A/B?
Participantes:
Keyle Barbosa de Menezes
https://www.linkedin.com/in/keylebarbosa/
Pedro Ivo Oliveira da Cruz
eu só trabalho aqui
Marco Porcho
https://medium.com/@porcho
https://www.linkedin.com/in/marco-porcho
Marcio Frayze David
https://twitter.com/marciofrayze
https://segunda.tech
https://masto.donte.com.br/web/accounts/138458
https://linkedin.com/in/marcio-frayze
https://dev.to/marciofrayze
Julianno Martins Silva
https://twitter.com/juliannoms
https://linkedin.com/in/juliannoms
Links:
Webinar: A/B Testing 101 by Booking.com Product Manager, Saurav Roy - https://www.youtube.com/watch?v=di2e1QpKYUY
Estudo de caso de testes A/B aplicados no app Secret Escapes - https://www.optimizely.com/customers/secret-escapes/
How to Run A/B Tests Successfully by Vice Media Product Manager - https://www.youtube.com/watch?v=NsiDwGntnpA&t
Curso de Teste ab da Udacity: https://www.udacity.com/course/ab-testing--ud257
Testes ab x Testes Multivariados: https://www.nngroup.com/videos/a-b-testing-vs-multivariate/