Brian shares a recent experience he had at his local chamber of commerce meeting.

Podcast with Candy Morasch - https://grantspassvip.com/candy-morasch-once-upon-a-horse/

https://www.youtube.com/watch?v=chjXoco9meI

Transcription

Testimonials are very important.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Every night, nearly every night, I will promote my book, 9 Ways to Amazon-Proof Your Business.

It's just because it's the latest book I've come out with it is the main way in which I start a conversation with many of the people I ended up doing business with as a business investor, I am always looking for partners I'm always looking for people to team up with.

I don't have a very clean process because depending on whether we're actually a good fit or not whether I move forward with people. And sometimes I work on an equity deal, or sometimes I work on just a straight line, a very specific short-term deal.

But one thing is true, I always tried to recommend this book, or have people at least peruse it before we go any further with business. Because I've had so many great business conversations today.

I'm not even sure where to start but I want to talk a little bit about testimonials.

I'm going to tell you how they handle testimonials at my local chamber meetings. So what they'll do is they'll that will have a group of people and of course, we're all meeting in person nowadays. So we had a really good-sized group of people.

And they'll tell everybody, you can give one testimonial to one other person, all right.

And you'll do that after they get up and give their 30-second talk.

So everyone gets 30-seconds that's there. And they get 30-seconds to give their pitch or talk or whatever.

Then if there's someone with a testimonial, they can talk and give a testimonial but you're always only able to get one because they don't have to have limited time.

So it's kind of fun. It's kind of cool to see. And there's always good stuff that comes out of that. Well, I was lucky enough to have some people bring me up. I actually got to I think I got two testimonials when you're always supposed to get one.

I ended up with two testimonials from some great people, Mr. Tom Parker and Mr. Steven Sable, I really appreciate what they said about me today.

I like to say what Candy Morasch said during her own time, she took time out of her own time to talk about a section in my book, 9 Ways to Amazon-Proof Your Business now she spoke about an area that I talked about in here regarding lumpy mail, and how to basically show up differently.

It's in my it's in the third chapter on being different and lumpy mail an example of that.

Now how you do that is if you're sending a piece of mail to somebody a piece of direct mail, physical snail mail to somebody, you could send it in a regular envelope. If you just put something in there that they can feel through the envelope, they're more likely to open the envelope.

It's just it's an old trick but it's extremely useful, especially if you're trying to get somebody's attention. And there are other tips on how to get that type of attention.

But that very specific idea of having that piece of mail be a little bit lumpy and if you've ever noticed, if you get something that's a little bit strange,