As a business who is your biggest advocate, Of course its your most satisfied customers. Oh they are the best. They love you. I have witnessed few of my clients taking an hour out of their time to really push my services. And I love them for it.

When you are looking to buy something new, who do you talk to. People who have already bought the product. If you don’t know anyone personally you search the internet for them. And what is their opinion called? Yes its called a Testimonial.

Hello this is Harry, and you are listening to Branding Tactics.

So you have heard about Testimonials right. Of course you have.  And you know its importance too. Let me ask you a few questions? The answer to that will teach you the importance of Testimonials.

Have you ever bought anything from amazon without looking at the ratings.

Have you ever bought any electronics items without checking out YouTube reviews.

Have you ever selected a restaurant on Zomato with out looking at customer reviews.

When you are driving, you wanna find a place to eat. Don’t you look at the ratings even though you are extremely hungry.

Don’t you research for at least 3 months before buying a car.

To be specific, You spend a lot of time, researching about the quality of the product or service you wanna buy.

But, have you filled your brands digital platforms with customer testimonials? Do you ask your customers to leave a review? Almost never right? Why the hell not. Cos you feel shy. You think you are above all that. No you are not.

Let me telling you some thing, your satisfied customers will be more than happy to leave a review for you. If you have to ask a customer to leave a review, you have to give them good service. So it is mutually beneficial.

So where do you ask them to post these testimonials or reviews.

There are lot of platforms.

No 1 Google. Are you B2B linked is a good platform. Are you restaurant, Facebook and Instagram will do wonders for you. Ask your customers to post pictures and tag you.

So basically where ever your customers spend time online you should have an account there. Lets say, you are consultant and a subject matter expert, you must have a LinkedIn account where you post opinions regularly and recommendations from your customers.

So I will list down the platforms where you should have reviews.

1) Google

2) Facebook ratings and testimonials

3) Instagram testimonials

4) LinkedIn recommendations and endorsements

5) Which ever ecommerce platforms you are available on, Own website, Amazon Flipkart, Nyka

6) Blogs

7) Your own website

8) YouTube video testimonials

9) Business listing websites like Indiamart, Just dial etc.

Before you become lazy to ask for reviews, ask yourselves this. Have you ever bought product rated below 4 stars, unless that’s the only piece available in the market and there is no other way. Answer is no.

It has more value than a celebrities endorsement. Why because celebrities are doing it for money. But if a customer has to same something good about you it is because they are happy.