When you're running Facebook Ads for Spotify, you want to split test options at every level of your campaign. And part of that means testing different audience targeting options to bring you ad costs down. 

But, just with testing ad creative, there's a right way and a wrong way. 

This is my experience with doing everything wrong to arrive at a better way of testing ad set targeting with Facebook Ads for Spotify. 

Watch the original video on my YouTube channel.

Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!